The idea came to me while I was doing the dishes: a tshirt that said "I'm doing something about it."
It's fashionable to complain about the problems in the world - some people say governments aren't doing enough to remedy them, others scapegoat the corporations or the upper class. The solutions, however, start at the individual level. "I'm doing something about it" is a statement of personal empowerment.
Recognize a problem? If you're doing something about it, let others know. This mentality can apply to anything, but imdoingit focuses on improving our Triple Bottom Line. Do your actions 1. help the environment, 2. improve quality of life, and 3. increase wealth? If so, all of us need to know about it!
About the tshirt: it is made in the USA from 100% organic cotton, ordered from Royal Apparel. The logo design was dreamed up by local artist Katie Rummel. The tshirts were brought to reality by Earl from TableSalt Screenprinting, down on Anacapa Street in Santa Barbara. We're selling them for $15, which just covers our costs. Order them from www.imdoingit.org. Thanks for your support!
The idea came to me while I was doing the dishes. After 2 months, with varying degrees of perseverance and luck, it had materialized. Your dreams can too.
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